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Grey Group India's Epic@10 wins two gold at Pro Max awards

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MUMBAI: Grey Group’s campaign ‘Epic@10’ for Epic TV has been honoured at Promax award held on 12 May with two golds under catergories -- Best launch campaign Out of house and  Best integrated marketing campaign.

Last year, Grey group India had kicked off the campaign for India's first genre-specific Hindi entertainment channel, Epic, and launched the 360 degree branding positioning for the winning campaign- ‘Maaf Kijiye Abhi Dus Nahin Baje that aimed to claim public attention to the 10pm TV viewing time on Epic channel and become the new prime time on television.

Combining insight with some of the biggest of Bollywood, the Epic channel intended to launch three new television shows to strike an emotional connect with the audience. The shows titled as ‘Jaane Pehchaane’ by Javed Akhtar explores the journey and evolution of Bollywood over the decades.‘Mid-Wicket Tales’ by Naseeruddin Shah unearths some of the best-kept secrets in the history of Indian cricket. Lastly, stories by Rabindranath Tagore is a modern outlook to some of the best-written tales, narrated in Anurag Basu’s signature style.

The campaign created a buzz of curiosity amongst this quintessential Bollywood/cricket fan with them wanting to know more.

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