MUMBAI: WPP‘s integrated marketing communications agency Grey Group has elevated Sujit Sen to the post of chief financial officer South Asia. He will be responsible for operations in India, Sri Lanka and Bangladesh.

Sen‘s new responsibilities are applicable with immediate effect. He held the post of Grey Group India SVP and financial controller till now where he was in charge of commercial, financial and accounting for India, Sri Lanka and Bangladesh.

He will be based out of Mumbai and will report to Grey Group Asia Pacific CFO Loh Wei Ping and Grey Group India president and CEO Jishnu Sen.

Sujit is a veteran in the Grey Group having been with it for over 20 years since 1991. He joined Grey at its Kolkata office as an accounts manager and has over the years worked closely with Late Vinod Prabhakar since he joined the Grey Mumbai team in 1996 as the group head for accounts. He was in charge of all commercial and accounting functions for all five branches and divisions in India. In 2000, he was promoted to general manager, where he spearheaded the implementation of global commercial systems and procedures.

He was also regional client finance director, tasked with the stewardship, compliance and commercial aspects for Procter & Gamble, Asia Pacific and the lead client contact for all financial matters related to the account.