MUMBAI: Grey Delhi has won the creative duties of Alstrong, a manufacturer of aluminium composite panels.

Alstrong zeroed in on Grey after the agency shared its plans for a brand identity programme which would lead to a pan India campaign for the brand.

The immediate responsibility of Grey Delhi is to partner Alstrong in developing a brand identity programme, that impacts both external and internal audiences. This is the first time Alstrong has opted to work with an agency for its branding and communication requirements.

Grey Delhi VP and branch head Dip Sengupta said, "It‘s very exciting for us at Grey to help build an identity and a voice for a brand that is clearly on a growth trajectory"

Grey Delhi had recently won the creative mandate of Muthoot Group.