Grey creates new Reliance Unlimited Plan TVCs

MUMBAI: Reliance has rolled out new television commercials for the Reliance unlimited plans featuring Anushka Sharma and Ranvijay.

The TVCs have been conceptualised by Grey India.

Produced by Rising Sun, the films have been directed by Shoojit Sircar.

Grey India national creative director Amit Akali said, "This film should keep Ranvijay fans happy. A lot of them keep complaining about how Anushka mistreats him in our films. So here?s a film where Ranvijay is on top of the game, at least for a large part of the film. In the end it?s obviously Anushka and her network that win the day."

Grey executive creative director Vishnu Srivatsav added, "This was a great product and we wanted the advertising to do justice to it. We also wanted to have fun with the ?Tera Mera? format and open up Ranvijay?s role, through the challenge. We had fun coming up with Ranvijay?s outrageous attempts to inflate Anushka?s bills and it was also nice to build Ranvijay?s hopes, just to let him down."

The ad-

Sharma and Ranvijay are at the breakfast table, breaking into their usual banter. Ranvijay makes fun of Sharma about her bill amount being so low and mocks her phone by calling it a showpiece. Sharma confidently challenges him to get a higher bill with her phone. Ranvijay thinks he?s nabbed the opportunity of a lifetime.

Over two TV commercials we see Rannvijay applying the "most absurd" ways to consume phone calls, data and SMS on Sharma?s phone. Good luck SMS being passed on to hundreds of people, cricket match being watched on the phone instead of big screen, call put on hold till end of day, waiting for a certain Kriplaniji to return, making an STD to listen to Delhi FM, uploading the innate, stupid photographs, delaying a callback so that it can happen on a roaming sector, anything that will bust Sharma?s phone bill.

When the bill finally arrives, Ranvijay?s month-long cheer turns into disappointment. He is stunned that the bill is only Rs 1500. Sharma, however, promptly corrects him. Its Rs 1499, she says, clearly demonstrating that The Unlimited Plan truly allows unlimited calls, data, SMS usage. And, reiterates that "Reliance is Simply Better".

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