MUMBAI: Grey India has created a new television commercial for Britannia cake. The commercial brings to light the goodness of cakes showing how a Britannia cake is made from the healthiest of ingredients that include milk, eggs and fruit. With this the company intends to break the cliché of cakes being considered as unhealthy. 

Said Grey national creative director Malvika Mehra, "Britannia wanted to shift it from a ‘special moments indulgence‘ to a ‘healthy wholesome everyday snack‘ space. Coming to think of it, when one looks at the ingredients that go into a Britannia Cake, they are naturally healthy and wholesome (milk, eggs, fruits etc.) so honestly our task was very simple - we just had to glorify this fact."

The ad shows young boy being followed into his school bus by a cow and when he is settling down, his mother hands him a hen through the window. This brings up some other unusual incidents.

For this she said, "We dramatised the ingredient story and decided to tell it via a cow (for milk), a hen (for eggs) and a tree (for fruit)! It turned out to be a mad, chaotic shoot with us trying to get the cow inside the bus with 50 school kids. Hope the film works the magic we all want it to." The ad then goes on to announce that all these healthy ingredients (milk, eggs and fruit) are found in one place - Britannia cakes.

Grey National creative director Amit Akali says, "Just like in the nursery rhyme ‘Mary had a Little Lamb‘, our protagonist, Varun has various things (a cow, a hen and a fruit tree) following him to school. We thought it would be interesting to bring alive a rhyme that all of us have sung at some point or the other. Hence, we decided to do our very own rendition of ‘Mary had a Little Lamb‘, albeit a folk version with thumkas, et al. Amar Mangrulkar, the music director, arranged for Raghuvir Yadav to sing it and that really took it to another level."