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Grey Bangalore wins Machdar Motorsports' i1 Superseries creative biz

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MUMBAI: Grey Bangalore has been awarded the creative duties for the i1 Superseries, the upcoming motorsport racing league by Machdar Motorsports.

Confirming the news, Grey VP - South Hari Krishnan said, "There were many other agencies in consideration though there wasn‘t a formal pitching that took place. We presented strategies and creatives that the client liked."

"We have won Dell India last month so this win helps keep the momentum going. We are putting the communication plan in place. We will deploy social media heavily, and then TV, print and outdoor."

The agency has won Qualcomm, JSW cement and Dell India in December last year.

The i1 superseries will begin with the maiden season of 10 races held across India, the UAE, Qatar, and Malaysia. A total of nine teams and 18 drivers will compete for the title.

The i1 Supercar Series is a new racing series, designed specifically for Indian audiences. Two cars will represent each team in which one driver will be a certified international motorist, while the other one will be a certified Indian driver.

Ten Sports is the official broadcast partner for the championship that is scheduled to begin in February 2012.

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