MUMBAI: Grey Worldwide has won the creative mandate of Muthoot Group following a multi-agency pitch held in Delhi and subsequently in Cochin.

The business will be handled out of agency‘s Delhi office, with Grey‘s Bangalore office also playing a key role for the South Market.

The Muthoot Group has gold loan business, financial Services, securities and a host of allied interests. Grey has been mandated to handle all of these. Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East markets.

Grey Delhi VP and branch head Dip Sengupta said, "It‘s a great win ! From the very first meetings with the Muthoot Group, we were moved by the ethics and value systems that drive this great brand. Our task is to help make the brand iconic."

"It was great to be a part of such a diverse pitch and of course to win it eventually! It takes a lot to identify a powerful brand idea and to make it relevant for Muthoot‘s diverse markets. It was a great challenge and we look forward to this partnership," Grey Bangalore, VP and branch head Hari Krishnan added.