MUMBAI: Greenply Industries has re-appointed e-business solutions and software development company, Olive e-Business, as its digital partner.
Greenply Industries VP- marketing Alex Joseph said, “Digital medium has acquired an all new importance, given the changing temperaments today. We have sketched out a very aggressive digital plan with Olive. What you see now is just the tip of the iceberg. What we have in store for you for 2012 is nothing short of a blockbuster.”
Olive e-Business director Dipin Kapur added, “We marked the beginning of this new alliance by successfully launching the Always Hoyenga campaign online in record time. Always Hoyenga is a thought through marketing strategy wrapped around the TVC. We extended this concept to give it the right digital tenor.”
As a part of the initial activities, Olive has already launched a campaign-cum contest through a microsite, www.alwayshoyenga.com, and is managing Facebook and other social media platforms for Greenply.