MUMBAI: Plywood company Greenply has launched a TVC that has been created by Lowe Lintas.

The objective of the campaign is to break the format and make durability more relevant and fresh for the audiences.

The promise of Greenply plywood that it lasts for generations is now expressed by looking ahead into future. The situations and issues that may take place in the future are relevant and audiences will find it very easy to connect with. This communication is almost working as the mirror of the future and sharply expressed through its new tagline of ‘always hoyenga‘, whether you are there or not, the company said.

The agency has been handling the business for almost a decade.

The campaign is rolled across media including digital.