MAM

Green Gold plans 50 more stores

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/30/Untitled-2.jpg?itok=1K0v6t2V

Mumbai: Green Gold Animation, creators of Chhota Bheem & Mighty Raju, are expanding their exclusive licensing and merchandising division, Green Gold Store. It plans to implement the expansion plans with a wide variety of tie-ups and franchising support across India. 

“With a viewership of over 40 million children, Chhota Bheem is by far the biggest ‘Toon Icon’ in India. For the first time we have a desi animation character that can be merchandized and monetized. The demand for Chhota Bheem & Mighty Raju merchandize among children is considerable and rising exponentially,” said Green Gold Stores head Sudeesh Varma.

Besides Chhota Bheem & Mighty Raju, it also owns other hit brands like Krishna Balram, Luv Kush and Chorr Police. To keep these properties as popular as ever Green Gold Animation opened its first exclusive Green Gold Store at Hyderabad in 2011.  “From two outlets and a line of merchandise that numbered just ten products, we have grown to become a twenty seven store company with over two hundred products within just two years. By the end of this financial year we hope to open another twenty three stores, taking the total tally to fifty. The key objective behind retail and franchise development is to diversify the portfolio and connect with consumers; especially the diehard Chhota Bheem fan in big and small cities,” adds Varma.

With a new product line being introduced, the company is looking forward to make inroads into exciting merchandise, which will pave way into newer markets and expand footprints in the smaller centers. “The Toy & Merchandise industry in India is largely dominated by the unorganized sector. But the trend is shifting. According to industry estimates, the Licensing & Merchandising is a $ 225 to $ 300 million industry in India and growing at the rate of 20% to 25% annually.  We are optimistic about expanding the overall product range and building on it,” said vice president – sourcing & licensing Madhav Prabhala.

The company is also looking at churning out more animated movies, which has been looked as a key revenue generator for the company. “Apart from new products and exciting merchandise, we are already working on our next big release. This time it will be a Mighty Raju special to be released in May 2014 and is titled ‘Might Raju Rio Calling’. You can expect some jazzy merchandise to be introduced at our Green Gold Stores, based on the movie theme”, said Green Gold executive director Samir Jain.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/domnic.jpg?itok=KjiuLvwm
Havas develops CTS transparent client facing programmatic solution

Client Trading Solution (CTS) - a game-changing programmatic solution that gives clients complete visibility and control over their campaigns – has been launched by meta programmatic solutions pioneer Havas Group to act as a control tower, offering clients complete visibility across trading desks,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/mauresh.jpg?itok=q8a6GxkA
Mayuresh U. Dubhashi new executive creative director at Grey group India

Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/gio_0.jpg?itok=8igInoLZ
Aditya Roy Kapoor new brand ambassador of GIO eye-wear

Bollywood star Aditya Roy Kapoor has been signed by Brandzstorm India as the new brand ambassador for Gio Eyewear, and will feature in a new multimedia brand campaign.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Kairav-Engineer_Sagar-Kapoor.jpg?itok=0ZMp5y4K
Astral gets women brigade to warn open defecation

MUMBAI: Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/MoviEcard.jpg?itok=0Cze2gLL
Carnival Cinemas launches MoviEcard; unlimited films for 30 days at Rs 149

MUMBAI: It’s a marketing tactic that could probably result in some executives skipping work or getting out of their offices earlier and into the cinema halls between Monday and Thursday. Some home bound ladies who stay glued to their TV sets could also join the queue outside the theatres....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Asihwarya-Sonam.jpg?itok=QgnvWD8a
L'Oreal Paris ambassadors brighten red carpet at Cannes Film Festival

MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories