MUMBAI: 21Diamonds.in, an online jewellery brand, has handed over its social media mandate to Gozoop.

The digital agency will lead the social media strategy of the brand and will manage the social media communications for 21Diamonds. It will also ensure valuable inputs for key strategic decisions in order to maintain sync between the online and offline activities.

Gozoop.com CEO Rohan Bhansali said, "21Diamonds has exciting plans for the Indian market. We are elated to work with the team and hope to create a fantastic digital identity for the brand. Apart from Facebook and Twitter, we are focusing strongly on Pinterest since jewellery is more of a visual experience."

21Diamonds co-founder and MD Richa Bansal added, "Social media is a critical part of our branding and marketing efforts, and we‘re very pleased to have Gozoop manage this front for us."

21Diamonds.in is a jewellery venture from Rocket Internet, currently operational in 18 countries. Indian operations of the brand are headquartered in Gurgaon, Haryana.