MAM

Govt. mulls norms tweak on women's portrayal in digital media

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/05/mos.jpg?itok=C3RucCpv

NEW DELHI: The Indian government is proposing to amend relevant laws relating to representation of women in mass media with a view to make the law contemporary and keep pace with changing technologies like OTT and other digital services.

The India government had enacted the Indecent Representation of Women (Prohibition) Act (IRWA), 1986 to prohibit indecent representation of women through advertisements, publications, writings, paintings, figures or in any other manner. Since the enactment of the Act, technological evolution has resulted in the development of new forms of communication, such as internet, multi-media messaging, cable television, over-the-top (OTT) services and applications like Skype, Viber, WhatsApp, Chat On, Snapchat and Instagram.

According to a statement put out by the government, technological advancements has necessitated widening the scope of the law so as to cover all forms of media. The proposal to amend the Act was introduced in Parliament in 2012, which referred the issue to a Parliamentary Standing Committee.

The Ministry of Women and Child Development (WCD) has proposed amendments to widen the scope of Indecent Representation of Women (Prohibition) Act (IRWA), 1986 keeping in mind the recent technological advancement in the field of communications.

Based on the observations made by the Parliamentary Standing Committee and recommendation made by the National Commission for Women and wide consultations with civil society groups, the following amendments have been recommended, amongst other things, by the ministry:

Amendment in definition of term advertisement to include digital form or electronic form or hoardings, or through SMS and MMS.

Amendment in definition of distribution to include publication, license or uploading using computer resource or communication device.

Penalty similar to that provided under the Information Technology Act, 2000.

Creation of a centralized authority under the National Commission of Women (NCW). This body will have representatives from Advertising Standards Council of India, Press Council of India, Ministry of Information and Broadcasting and one member having experience of working on women issues.

This centralized body will be authorized to receive complaints or grievances regarding any programme or advertisement broadcast or published and investigate/examine all matters relating to the indecent representation of women.

Also Read :

Women portrayal: Better days are emerging

Women employment in film and television industry drops: Study

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/zomato.jpg?itok=xKFm5POG
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ipsos.jpg?itok=KgOnk76-
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/worldline.jpg?itok=IbsLPUAj
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/uttam.jpg?itok=T5YLpDBF
Centuary Mattresses forays into Luxury segment with launch of ‘The Hybrid Collection’ a superior technology product

Centuary Mattresses - one of India’s leading mattress brand announced the launch of ‘The Hybrid Collection’, this luxury mattress range offers superior quality with the luxury in stylish designs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/prasanth.jpg?itok=Q_YWveF7
Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh

GroupM Asia Pacific announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is leaving the GroupM CEO role to take on a senior role at ByteDance in India, a technology company specialising in content platforms.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ramesh.jpg?itok=kq8H-zQ7
Ramesh Ramanathan appointed as chairman and MD of Sterling Holidays

The board of directors of Sterling Holiday Resorts Ltd appointed Ramesh Ramanathan as the chairman of the company with effect from 16 May, 2019.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/mercedez.jpg?itok=dGl9zj7q
Mercedes-Benz India awards communications mandate to Adfactors PR

Mercedes-Benz India Pvt. Ltd. has awarded the mandate to manage its public relations and communications requirements to Adfactors PR, India’s largest public relations firm.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/cera.jpg?itok=TwdDlLNj
CERA pays tribute to homes in their new campaign

India’s leading home solutions brand, CERA, has developed a multimedia campaign featuring TV commercials, press and outdoor pieces that celebrate homes--kuch pal ghar ke naam.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/waffle.jpg?itok=nEhYioPq
London Bubble Co. celebrates the launch of its 50th Store with a range of delicious waffles at only Rs. 59 across all outlets

London Bubble Co, the eclectic bubble waffle franchise brand, achieved a milestone as it unveiled its 50th store on May 24, 2019 at Charni Road, Mumbai.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories