NEW DELHI: India could open the window for late night slot for telecast of adult ads following a recommendation by the Advertising and Standards Council of India (Asci). This follows a similar trend when the Information and Broadcasting Ministry asked some programmes with adult content to be aired after 11 pm.

The Asci had recommended the ads of ‘Fast Track’, ‘Wild Stone Deo’ and ‘Tata Docomo’ for telecast outside the family-viewing hours (beyond 11 pm to 6 am). The government is considering moving them to such late hours for viewing.

The Government had received complaints and forwarded them to Asci.

Of the other complaints referred to Asci, the Council had asked the advertisers to modify or withdraw those relating to three deodorants: Axe Effect, Set Wet, and Zatak.

The ASCI did not uphold the complaints relating to Idea 3G Mobile, Manforce Condom, Liliput Kid’s Wear, and Killer Deo.

The Council has not yet replied to a complaint relating to Axe Shower Gel, according to Minister of State for Information and Broadcasting C M Jatua.

Advertisers were advised by the Press Council of India in four complaints relating to advertisements in the print media.

In the 11 complaints decided by the Council in 2010, only one journal of Kerala was censured. One journal was reprimanded, another cautioned, one closed with observations, and another closed. In two cases, the PCI reiterated its guidelines.