MAM

Govt launches 'Darwaza Band-Part 2' campaign to promote ODF sustainability

Produced by Ministry of Drinking Water & Sanitation, the ads feature Amitabh Bachchan

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MUMBAI: The Swachh Bharat Mission  Grameen launched the 'Darwaza Band -Part 2' campaign focusing on sustaining the open defecation free status of villages across the country. Produced by the Ministry of Drinking Water and Sanitation, the campaign has been supported by the World Bank.

The launch event took place in Mumbai and was attended by brand ambassador Amitabh Bachchan, Maharashtra minister for water supply and sanitation Babanrao Lonikar, Ministry of Drinking Water and Sanitation secretary Parameswaran Iyer and other dignitaries and representatives of the Mission's development partners.

At the launch, World Bank manager—operations, New Delhi office Hisham Abdo Kahin spoke about World Bank’s longstanding association with the Swachh Bharat Mission. He said that India’s commitment and progress on improving sanitation were unprecedented in the world and that India had achieved in five years what many of the much smaller countries took over 40 years to achieve.

The ads will be aired across various television channels over the next few weeks in various regional languages. There will also be radio jingles, outdoor publicity and digital campaigns aired under the campaign.

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