Govt does not propose to set up committee to screen ads before telecast

Govt does not propose to set up committee to screen ads before telecast

NEW DELHI: The Government has categorically said that it does not at this stage propose to set up any committee to screen advertisements before their telecast.
 
This is despite the recent directives relating to surrogate advertisements or limiting the advertisements to the extent that they did not interfere with the programmes.
 
Certain safeguards are provided by Rule 7(4) of the Cable Television Networks Rules 1994 and the Government takes action when any violation is brought to its attention.
 
The Rules, however, provide for action against the TV channel and not the advertising companies or product manufacturers.