Gopaljee to spend Rs 35 million on rebranding marketing exercise

New Delhi: Renaming itself ?Gopaljee Ananda?, the dairy brand Gopaljee today announced an investment of Rs 35 million in its rebranding exercise and unveiled its new logo with new tagline ?Joy of fresh Milk?.

The exercise will include dealer meets , BTL activities like vehicles Branding (both company owned and distributor owned ), shop boards at retailers end , wall painting , hoardings ; metro branding ATL activities like newspaper ad / regional tv advertising / radio, activity and entire merchandising activity.

Aqua Communication is the creative agency which has designed the new logo and entire branding of Gopaljee.

According to Gopaljee Ananda CMD R.S. Dixit,"It gives me great pleasure to announce the brand refresh forGopaljee. As we expand and innovate our products, we believe our customers will be supportive of our choice to do the right thing. What matters most is that the experience will be exactly the same, only our name will be different."

The packaging need was designed to create such a differentiation that people could identify the packs instantly and uniformity across all the packs could be created and maintained. Hence a set of three flowers were adopted -obviously flowers denote freshness thus justifying our corporate policy of FROM COW TO CONSUMER. Fresh milk is collected from the farmers and delivered at consumers doorsteps,a step away from reconstituted milk . On closer look the flowers petals are made of hearts which signifies health and life.

The name ANANDA means eternal bliss. Milk is so pure form of nature given to bless mankind with good health and happy mind and taste; Hygiene and Purity of Gopaljee milk brings the same feeling of bliss which perhaps Lord Krishna used to feel when with his cows and "gwal bals".

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