MAM

Google, Facebook corners more than half of advertising revenue spend in Asia

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/18/Facebook-800x800.jpg?itok=pLn-8NJm

NEW DELHI: Google and Facebook have cornered around 60 per cent of the advertising revenue spent online in Asia, even as the online spending on commercials in India is around seven per cent.

A study by Economist Intelligence Unit‘s (EIU) report on environment for Asia‘s Internet businesses revealed that the market is challenging as its size in Asia is still small and there are many players competing in the online advertising space.

Monetisation through online advertising is not easy, as even big names in the global publishing industry have seen that there are simply too many players competing for same advertising dollars, the report said.

"In Asia this is compounded by the small size of individual markets. In Malaysia and Thailand, for example, just one per cent of advertising revenue is spent online. In India, this is slightly higher at seven per cent. But of the $ 410 million being spent online, 60 per cent goes to Google and Facebook, with only the remaining 40 per cent going to other online players," it added.

This is mainly because Google and Facebook have the highest number of users on the internet, being the top two sites in the world.

"Online advertising budgets, while growing, remain small and skewed towards the larger players. While e-commerce is growing rapidly, finding the winning business model remains difficult in many markets," the EIU report said.

Outside of North Asia, entrepreneurs report that internet users are reluctant to pay for intangible items such as content. This is particularly so when there is pirated content easily available, it added.

However, EIU said mobile advertising is slowly gaining traction and Asia will be one of the biggest markets.

While online advertising in Asia is forecast to grow at a modest pace (from 24 per cent of worldwide online advertising in 2010 to 26 per cent by 2015), the mobile advertising market is really taking off.

By 2015, Asia is expected to account for one-third of the mobile advertising market globally, it said.

Online advertising spend in India was about Rs 2,260 crore as of March 2013 and is estimated to grow to Rs 2,938 crore by 2014, while, mobile advertising is estimated to reach Rs 250 crore in 2013, a growth of 40 per cent year-on-year.

Globally, online advertising revenue stood at USD 99 billion in 2012, which is estimated to grow at 15 per cent to USD 113.5 billion in 2013. In the case of mobile advertising, the revenues were USD 6.4 billion in 2012 and is expected to touch USD 9.7 billion in 2013.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Vinay_Singhal-Amit_Gupta.jpg?itok=310KaVnH
WittyFeed brings Httpool on board as sales partner

MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/voda_0.jpg?itok=88Fe3vhg
Vodafone launches industry’s first end-to-end IoT solution

MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the growing recognition for Internet of Things (IoT), the market for IoT in India is poised to reach $9 billion by 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/delhi.jpg?itok=ts4wb1wL
Virat Kohli & Ola team up against Delhi air pollution

MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/airtel%20800x800.jpg?itok=BjRBdZD9
Airtel & Karbonn launch affordable smartphones for aspiring India

MUMBAI: In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/cera%20800x800_1.jpg?itok=k5GA-lHT
CERA hands over full-service charge to Publicis India

MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be taken care of by its Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/mansoor-ali.jpg?itok=Am77kUB4
FCB Ulka to handle Hamdard creatives

MUMBAI: Hamdard Laboratories has assigned the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/categoery%20800x800_0.jpg?itok=gvmdi6C_
Fair & Lovely assigns digital mandate to The Glitch

MUMBAI: HUL’s largest skincare brand Fair & Lovely has handed its digital mandate to The Glitch. The agency will manage its communication strategy, social media marketing and brand management across digital platforms. The account will be handled from Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/BankBazaar%20800x800.jpg?itok=zotFfxm9
BankBazaar uses music to make you #GoPaperless

MUMBAI: Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/Pantene.jpg?itok=ebEw0Ykt
Lilly Singh & Priyanka Chopra promote Pantene hair oil replacement

MUMBAI: The memory of our mothers chasing us to apply oil in our hair while we bounce around to escape it is a memory almost every Indian woman remembers. To solve this, Pantene has roped in YouTuber Lilly Singh and Priyanka Chopra.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories