MUMBAI:Vendor neutral UHF Radio frequency identification (RFID) solutions firm, RFID Ltd., has renewed its advertising campaign, with the search engine developed by Google Inc.

Google advertising campaign has been part of RFID Ltd‘s drive to inform consumers and media professionals about the benefits of UHF radio frequency identification technology and its applications, asserts an official release.

RFID Ltd CEO Nicholas Chavez said, ‘‘Google has done an excellent job directing traffic to RFID, Ltd. over the past 12 months. It is integral that we continue the provision of information to existing and potential shareholders through this medium.‘‘

In a report released in October 2006, industry analyst IDTechEX asserted that the rapidly-expanding RFID sector is currently worth $2.77 billion.

Since the apparent withdrawal of Alien Technology Corporation‘s IPO on 4 August 2006, RFID, Ltd. appears to be the only publicly traded RFID pure-play company. Existing and potential shareholders of RFID, Ltd can now locate the newly released 2006 RFID, Ltd. Investor Kit via Google, adds the release.

RFID LTD. (OTC:RFDL) formulates, tests and deploys vendor neutral UHF radio frequency identification (RFID) solutions for small to medium sized businesses required to comply with retail and government RFID-centric mandates.