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Google’s Rajan Anandan joins Asci board

MUMBAI: The Advertising Standards Council of India (Asci) has appointed Google India MD and country head Rajan Anandan as a member of its board of directors.


Anandan’s induction immediately follows the appointment of Asci’s new chairman I Venkat during the last AGM.


Asci said that Anandan’s appointment is strategic to the council’s plans to step up its efforts to promote fair advertising practises in the online domain. With a large percentage of India’s population being very young, digital adoption is expected to increase going forward as more of the population comes of age and there will be a proportionate increase in online revenue spends. Thus, it becomes imperative for Asci to ensure that advertising on the internet conforms to the current code of conduct, it said.
 
Venkat said, “The internet is increasingly becoming a significant touch-point for brands to connect with consumers. Thus, it becomes essential that online advertising is aligned to the primary objects of Asci. Rajan‘s appointment will help Asci generate the necessary consciousness towards fair advertising practises in the online domain.”


Anandan added, “The Internet in India has over 100 million users is quickly becoming a scale advertising medium for companies in many industries. Being on the Board will quintessentially help Asci and Google to jointly create awareness about fair advertising practises across a large bandwidth of consumer touch-points on the internet.”

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