MUMBAI: Mudra West has bagged the creative mandate of BBC GoodFood Magazine. This is the fifth world wide media account that the unit will handle.

The magazine will hit the stands on 21 October.

Mudra West president Arijit Ray said, "This is our fifth brand from the Worldwide Media portfolio. It will be our privilege to shape another iconic brand - India Charter Good Food. We look forward to working very closely with the brand team to launch it on the 21 October."

Incidentally, Mudra West also handles the creative duties of Lonely Planet and BBC TopGear, the other two brands from the same publisher.

Publisher of Lonely Planet, BBC TopGear and BBC GoodFood Magazines Debolin Sen said, "Food is the most exciting story unfolding in India. The launch of BBC GoodFood Magazine is yet another interesting journey we embark on. A brand with an incredible legacy, GoodFood allows you to explore and chart new territories."

"Our phase wise launch build up to 21 October is in full flow. Frankly, we couldn‘t have asked for a better creative partner than Mudra West to assist us. I am glad they are handling GoodFood in addition to Lonely Planet and Top Gear- three prestigious and iconic brands," Sen added.