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'Gone Mad' launches on-line campaign

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BENGALURU: After its first Gone Mad Choco Sticks television commercial based on stories by kids, Garuda Foods, the owner of the brand ‘Gone Mad has launched an online campaign.

The Gone Mad on-line campaign is all about giving kids a platform to express their imagination, by launching a new consumer interaction - the brand‘s website and Facebook page.

Gone mad has launched two new engaging ideas on its Facebook page, viz - Mad Moment and Gone Mad Avatars. The crazy avatars have been created by Geek Online Ventures Pvt Ltd (Geek)

Geek CEO Mayank Agarwal said, "The brief was simple - to create awareness for and promote Gone Mad Choco Sticks on digital platforms. Using a play on the words "Gone Mad", we came up with characters who had literally ‘gone mad‘ after eating the Gone Mad Choco Stick. The three characters - Hippie Baba-the eccentric guru, P3 poodle-the paparazzi loving fashionista and Hitch Hiker Hippo-the adventurous wanderer, were loved by the kids specially because of their bizarre antics, comments and twisted views on every day issues."

"Another twist to the campaign was the Gone Mad moments portraying the bizzare and funny moments around us. The concepts are drawn from crazy pranks, cool inventions, mad moments in history etc and aim to tickle the funny bone. All the concepts were aimed at creating engagement from the target audience and having them associate the brand with the fun madness quotient that Gone Mad brings to their lives," added Agarwal.

Garuda Foods managing director Jayachandran V said, "The Gone Mad website and Facebook page is an endeavor to provide a wider platform to the Gone Mad World and initiate a dialogue with our consumers. A rather interesting take on the core concept of the brand, our on-line venture both has a lot to offer - something for everyone."

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