MUMBAI: Goldmine Advertising, which is in process of broadening its service offerings portfolio, has partnered with WPP’s digital marketing agency Quasar to extend digital services to its clients.

The company said that this strategic alliance will “harness and capitalise the strength of both Goldmine and Quasar in their respective domains.”
 
Goldmine boasts a vast array of clientele ranging from PSUs like MTNL, BSNL and Western Railways to international clients like CIBA Vision and G-Data antivirus solutions.

Quasar, as the digital arm of Goldmine Advertising, will manage all aspects of digital communication for the clients of Goldmine, which would include account planning, strategy development, media buying, creative development and new initiatives in the online space.

Quasar will draw synergies from its team across India to service the clients of Goldmine. 
 
Goldmine Advertising MD Madan Singla said, “Goldmine Advertising is committed to delivering 360 degrees communication services to its esteemed clients. Our new initiatives in the field of media, BTL etc have met with good response and success. Our strategic alliance with Quasar will now bring on board expertise in online and digital services which we are sure will be beneficial to our clientele.”
 
“We are excited about the partnership of service offering through Goldmine”, said Quasar business head – west Moneka Khurana. “Today, a client is keen on hiring a full service agency to drive both offline and online integration to meets its communication objectives. This partnership has opened up new avenues for both the agencies.”