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Goldmine Advertising bags MTNL Account

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NEW DELHI: Mahanagar Telephone Nigam Limited, the state-owned telecommunications service provider, has appointed Goldmine advertising to handle its creative and media duties.

The multi-agency pitch process began in early 2012. The agency‘s Delhi office will service the brand, which plans to strengthen its presence in the country.

The mandate was won after a multi agency pitch which included Percept, Concept and Graphic ads also participated in this pitch process.

Speaking on this occasion, Goldmine Advertising regional director Rajindra Singla said, "We are happy to announce our association with MTNL which is one of the leaders in telecommunication. Today, with the presence of so many players in this sector, it will be a challenge for us to increase the brand equity that it has enjoyed amongst its customers."

Other agencies who have also been empanelled for creative and media duties with MTNL are Span, Airads and Crayons.

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