Godrej Tyson's Yummiez rolls out a new TVC

MUMBAI: Yummiez, ready-to-cook vegetarian and non vegetarian snacks from Godrej Tyson stable has launched ?Y party? commercials aimed at positioning itself as a ?Party Maker?.

The campaign has been conceptualised by the Water, the brand strategy and design consultancy arm of Mudra India. With these new commercials the company aims to tap into the rapidly growing food-service industry and modern retailers.

Water chief strategists and head Ashish Mishra said, "Nesting against ?Coasting?; spontaneous get-together (such as enjoying a thrilling game of cricket on television with neighbours); hosting a kids? party; reliving the cherished memories with old mates and other such quality time at home with food as a creator of great social and family bonding moments is a trend on the rise. This role of food serves as the cultural context for the TVC."

Godrej Tyson AVP - India operations Sushil Sawant added, "With grueling work and travel schedules, most of us today find little or no time for friends and family. With this insight, the brand aims to become the reason for great bonding moments through home parties and what better a way to party other than Yummiez?".

The television commercials are aimed at youth, working men and women, housewives with modern-day conveniences and novelty driven shopping / food habits.

Yummiez currently has a range of 15 products and 30 skus including both vegetarian and non-vegetarian snacks and is available in 25+ towns across the country.

The campaign consists of four television commercials. It depicts a typical slice of life where Godrej Yummiez makes it possible for friends to transform everyday ordinary occasions into a party via its delectable snacks. Each film ends with a voiceover- ?Koi party ke reason kyon maange, maange toh sirf Godrej Yummiez? positioning the brand as ?Party Maker?. 

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