Godrej ropes in Vidya Balan as brand ambassador for GoodKnight Naturals, launches new ad campaign

MUMBAI: Godrej Sara Lee, a joint venture between FMCG major Godrej and Sara Lee Corporation, has roped in Vidya Balan as the new brand ambassador for ‘GoodKnight Naturals‘ and announced the launch of a new ad campaign.

The ad campaign that revolves around mosquito repellent creams aims at bringing out the natural essence of the product. It also communicates the combination of safety from mosquitoes and protection of the skin, with tag line ‘Machharon ki haar, skin se pyaar‘.

GoodKnight aims to strengthen its supremacy in the household insecticide market through the new and advanced mosquito repellent creams format.

Godrej Sara Lee VP for sales and marketing Tarun Arora said, "GoodKnight has always offered products which are based on strong consumer insights. The new ad positions the product in a way that cues in safety and credibility in a reassuring manner."

Television commercial for ‘GoodKnight Naturals‘ is being developed by JWT.

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