MUMBAI: FMCG company Godrej Consumer Products (GCPL) has relaunched FairGlow soap in a new pack and shape.

Godrej FairGlow has launched an activation programme - ‘No Samjhauta’ campaign - to encourage non-users into sampling the soap. Over the next few months, customers from across major cities in Maharashtra and Punjab will be encouraged to swap their ordinary beauty soap with FairGlow.
 
The company has roped in television actress Surveen Chawla and Marathi actress Tejaswini Pandit to promote the campaign. Pandit will be in Nashik to support the campaign on 4 March. 
 
According to the company, the soap has proteins formula which reduces melanin that causes skin darkening, giving a fairer look with every wash. 
 
The ‘No Samjhauta’ campaign aims to target over 18000 households across cities. Within two weeks of the campaign, approximately 20000 soaps have been swapped.