Godrej No.1 has launched its new TV commercial

MUMBAI: Godrej No 1, the soap brand has launched its new TV commercial. The new ad film is conceptualised by DDB Mudra.

The ad film is focused on the new variant launch ?Aloe Vera and White Lily? which contains natural ingredients & makes skin naturally beautiful, while continuing to build aspiration and beauty cues.

The TVC is directed by Ram Baruch, producer by Hozefa Alibhai and Ravi Bhagchandka.

The TV commercial showcases a nanad visiting her bhabhi?s maternal home in Shimla. While speaking to her bhabhi, nanad teases her saying that her city is even more beautiful than Shimla. The bhabhi gets surprised on the impossibility of that being true and in the process finds her being unexpectedly appreciated for her natural beauty and the beauty she brings to the city.

DDB Mudra group creative director Ashish Phatak said, "The challenge was to take the brand and its association with natural beauty forward, without making it another run of the mill campaign. So instead of talking about the benefits of the product directly we looked in to our TGs (target groups) life. This helped us in coming up with the idea of unexpected appreciation and it blended with the product beautifully."

DDB Mudra group creative director Aman mannan added, "In order to take the idea forward, we explored new relationships in our protagonists life and finally came up with a script that featured one such relationship, that of a nanad and a bhabhi. Traditionally this relationship in India is that of conflict, so appreciation coming from such a relationship would be truly unexpected."

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