Godrej No.1 has launched its new TV commercial

MUMBAI: Godrej No 1, the soap brand has launched its new TV commercial. The new ad film is conceptualised by DDB Mudra.

The ad film is focused on the new variant launch ‘Aloe Vera and White Lily‘ which contains natural ingredients & makes skin naturally beautiful, while continuing to build aspiration and beauty cues.

The TVC is directed by Ram Baruch, producer by Hozefa Alibhai and Ravi Bhagchandka.

The TV commercial showcases a nanad visiting her bhabhi‘s maternal home in Shimla. While speaking to her bhabhi, nanad teases her saying that her city is even more beautiful than Shimla. The bhabhi gets surprised on the impossibility of that being true and in the process finds her being unexpectedly appreciated for her natural beauty and the beauty she brings to the city.

DDB Mudra group creative director Ashish Phatak said, "The challenge was to take the brand and its association with natural beauty forward, without making it another run of the mill campaign. So instead of talking about the benefits of the product directly we looked in to our TGs (target groups) life. This helped us in coming up with the idea of unexpected appreciation and it blended with the product beautifully."

DDB Mudra group creative director Aman mannan added, "In order to take the idea forward, we explored new relationships in our protagonists life and finally came up with a script that featured one such relationship, that of a nanad and a bhabhi. Traditionally this relationship in India is that of conflict, so appreciation coming from such a relationship would be truly unexpected."

Latest Reads
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories