MUMBAI: FMCG major Godrej Consumer Products Limited (GCPL) has launched a new range of hair colour products called Godrej Expert Rich Cr?¨me. In order to create a buzz around the launch of the range, the company has launched a new television commercial.

The creative agency behind the campaign is Creativeland Asia.
The TVC features actor and entrepreneur Parizaad Zorabian. She plays the role of a mother who is hesitant to apply hair colour. Her daughter, however, convinces her to shed her reservation about hair colour by explaining the features of the new hair colour from Godrej. Zorabian is finally convinced of this cr?¨me and surprises her daughter and husband with her new look.

Godrej Consumer Products Limited executive vice president marketing and sales Sunil Kataria said, "Through the TVC we were keen to showcase the convenience of applying the hair colour and highlight the unique features of the brand. We are confident that this cutting-edge product will fuel category growth & will deliver a significantly better experience to the consumers."

Creativeland Asia executive creative director Anu Joseph said, "The TVC carries through the ‘OMG‘ factor of the product offering, communicating the convenience of pre-measured sachets, the economical price and the ease to achieve a ‘younger look‘. It also captures the do-it-yourself (DIY) or at-home colouring experience."