MAM

Godrej joins MSM's sponsorship roster for IPL 4.0

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MUMBAI: Multi Screen Media (MSM) has added Godrej as an associate sponsor for the 2011 edition of the Indian Premier League (IPL).

 

That brings the number of sponsors to 10, keeping one associate sponsorship slot vacant. It is talking to companies like Airtel for the last sponsorship slot.

 

The broadcaster will then start the process of selling spot buys.

MSM president network sales, licensing and telephony Rohit Gupta says that as was the case earlier, there is no category exclusivity for spot buys. "A spot buyer can take 80 per cent inventory of what the sponsor has if they are in the same category," he adds.

 

As had been reported earlier by Indiantelevision.com, MSM is targeting revenues of Rs 9 billion from the event.

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