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Gobsmack partners with Radium for 'Dancing Squirrels' commercial

MUMBAI: Content company Gobsmack, in association with Radium Los Angeles and its parent company Reel FX, has brought about the ‘Dancing Squirrels‘ commercial for Kit Kat chocolate bar.
 
The commercial shows a love struck male squirrel serenading a female squirrel, as she spurns his advances. Undeterred, the squirrel sings and dances on a Hindi film song Kaate Nahin Katte Din ye Raat… from the Anil Kapoor starrer Mr India with signature Bollywood pelvic thrusts, till he finally wins over his Juliet.


The 45-second commercial marks the beginning of an ambitious plan by Bengaluru-based Gobsmack which handled the production for the Kit Kat commercial from concept to completion and brought to life the creative spot out of JWT Delhi. 
 
Said Gobsmack director Shyam Madiraju the force behind the ‘Dancing Squirrels‘ campaign, "A huge part of Gobsmack‘s uniqueness lies in finding the best talent for each job across the globe. Our desire is to think and work beyond the limitations of physical borders or the limitations of mindsets working in the traditional worlds of mass media. When we heard the creative for the commercial, we knew what all we wanted to create the best CGI possible. What you see today is a result of a collaborated talent roster at JWT, Radium and Gobsmack."
 
 
The commercial, which has become a rage since being out on Indian TV screens two weeks ago, has received overwhelming response with close to 500 K hits on YouTube already. It has also developed an international following on 30 different posts on YouTube.
 

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