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Goafest Ad Conclave theme announced

MUMBAI: The theme of this year‘s Goafest Advertising Conclave is ‘Time to Listen‘ and it will highlight the shortcomings of media and creative agencies, as perceived by major advertisers.

The conclave is being sponsored by Discovery Channel and will see 200 industry leaders drawn from marketing, advertising and media. The Advertising Conclave will be held on 4 April at Zuri White Sands, Goa from 3.30 pm to7.30 pm.

Goafest Advertising Conclave chairman Srinivasan Swamy said, "Our Conclaves always focus on issues of relevance to us. In the past we have talked about how to grow the advertising industry, or on the changing agency structure or how advertising is more than creative and media etc. In the same vein, this year we will get advertisers to tell us how we can be more relevant to their needs. The theme ‘Time to Listen‘ captures this essence."

Goafest Advertising Conclave will have some of India‘s biggest marketers identify the areas that agencies, both creative and media, need to focus on and make suggestions to get served better.

Hindustan Unilever MD and CEO Nitin Paranjpe will deliver the keynote address at the conclave. The other industry experts that have confirmed their presence at the conclave include Tata Sky MD and CEO Harit Nagpal, SBI Capital Marketers MD Arundhati Bhattacharya, and Bennett Coleman president Arunabh Das Sharma.

SKA Advisors founder and chairman Sunil Alagh will moderate a lively panel discussion with the distinguished speakers.

Goafest 2013chairman Nakul Chopra said, "The original idea of the conclave as distinct from Goafest was a forum where industry leaders could contemplate the future of our industry and come together to cooperate in improving it. True to this spirit this year it is our endeavour to make the conclave a much more potent learning experience for the industry. There is no better way to improve our future than by listening to our own customers. With a stellar cast of speakers and a potent theme this year‘s Conclave promises to be thought provoking at the very least."

For the record, Goafest 2013 will be in its 8th edition and for the 6th consecutive year AAAI and The Advertising Club will come together to deliver India‘s premier awards that celebrate creativity.

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