Goafest 2017: Mindshare & Maxus win big, Dainik Jagran leads publisher category

GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) together felicitated the works of the advertising agencies with the Media and Publisher Abby Awards 2017 on Wednesday.

Mindshare India, like last year, bagged the maximum number of medals at the Media Abbys on day one of Goafest 2017. With a total of 10 medals, the agency has received two gold medals in 'Best use of an Integrated Campaign' and 'Best use of Branded Content' category, one each for its campaign for Star Plus titled 'Nayi Soch', and another for Dove?s ?Dove reframes the beauty debate in India.? The agency also won three bronze and five silver medals.

On Goafest Abby's 2017, Mindshare South Asia CEO Prasanth Kumar said: "Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous."

The second top winner of this year is Maxus which took home six medals ? one gold, four silver and two bronze. It received gold for their Sonata ACT campaign titled ?When courage prevailed from 8pm to 8am campaign in the 'Best use of Radio' category.

The third leading agency was Madison Media bagging a total of eight medals -- five silver and three bronze.

Apart from these, Dentsu Webchutney, Social Street, MediaCom Communications, Lodestar UM, Shemaroo Entertainment, ibs and Milestone Brandcom bagged one gold medal, each.

A total of 10 gold medals were given away at the Media ABBY, followed by 26 silver and 17 bronze.

In the Publisher Category, Dainik Jagran, continuing its winning streak, emerged as the winner for day one with two gold, five silver and two bronze medals. The publisher won the golds in the 'Best promotion of a CSR' category for ?A newspaper galvanizes communities to revive 4000+ lakes? and in the 'Best brand innovation in newspapers printed or online' for ?Crowdsourcing Imagination to create the newspaper of the Future by the Future.'

2017 ABBYs has just got bigger and better. With 4500 entries, the Goafest ABBYs 2017 presented by the The Advertising Club and The AAA? of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.

Latest Reads
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee

MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom). Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.

MAM Media and Advertising People
Chlorophyll launches offerings to bridge brand creation and execution gap

End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, “As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several...

MAM Media and Advertising AD Agencies
Okinawa Autotech launches Facebook campaign #FreedomFromFuel

The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving...

MAM Media and Advertising Ad Campaigns
Dinesh Swamy joins iProspect India as NCD

iProspect India, the digital agency of Dentsu Aegis Network recently announced Dinesh Swamy as national creative director.

MAM Media and Advertising People
BBDO India appoints Edward Gunn as head of planning Mumbai

BBDO India has appointed Edward Gunn as head of planning for its Mumbai office. Gunn moved to India in 2017 as director at DDB Mudra Group. 

MAM Marketing MAM
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday,...

MAM Media and Advertising AD Agencies
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

MAM Media and Advertising Ad Campaigns
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories