MAM

Goafest 2017 gets bigger and better

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/07/GOAFEST-2017.jpg?itok=inC_DDg1

GOA: Goafest 2017 is back, and even though the venue, Grand Hyatt Goa, is the same, the energy, enthusiasm and attendance broke all its past records.

True to its tradition, the day started with the lighting of the inaugural lamp by AAAI India president Nakul Chopra, Times Network MD and CEO M K Anand, the Advertising Club president Raj Nayak, Awards Governing Council chairman Ramesh Narayan, Goafest Organising Committee chairman Ashish Bhasin, Zee Entertainment India new initiatives CEO chairman Piyush Sharma, Discovery Networks Asia Pacific SVP and GM Karan Bajaj, and Goafest Organising Committee co-chairman Nagesh Alai.

Ashish Bhasin kicked it off by saying, “On behalf of AAAI and Ad Club, I can say that it’s our absolute privilege to host Goafest 2017 for such an esteemed audience. This year we promise to be different from all the other years. Of course, there will be the staple Sam Balsara in his classic shorts and the sight of seeing people run helter-skelter at the sight of Nakul Chopra, but there will be lots of new things.” He ended with a laugh.

Nayak called out Goafest as the world’s largest advertising festival brought together by two industry bodies. “We are the only national awards that are not for profit, and we intend to keep making it better. Every professional in the country who has made a name for him/herself is made of Abbys.”, he declared.

True that! No wonder Goa fest promises to be different this year, starting Day 1.

A Digital World #GOAFEST2017:

From Knowledge Seminars by Facebook to Digital Awards, to 200,000 digital interactions across social platforms, Goafest is going truly digital this year.

A Greener World:

From delegate badges made of recycled paper to efforts encouraging carpooling, to making people conscious about water wastage with strategically placed tanks to empty water bottles in; Goafest 2017 took a big leap towards being greener as well (in partnership with Nat Geo).

Bajaj kicked off "Discovery Channel presents Industry Conclave" on the topic ‘Role of brands in changing India’. He put a spin on the topic by making it the ‘role of brands changing India’, with words that couldn’t have summarized the sessions to follow better. “The brands that we experience in this room have a deeper impact on our lives than we realise. I’m happy to be in a roomful of people who are impacting people and lives,” he said.

The energy levels were up from the first session itself, when MobiKwik co-founder Upasana Taku, came on stage to talk about demonetization, the growth of digital payments and powering 55 million users and 1.4 million retailers in India. “Brands have played a role in transforming India. Consumer choice drives brands, and brands have the power to transform an entire country. 86% of India’s spending is cash. It’s a massive amount of money that moves in an unaccounted manner. I truly believe it’s the era of mobile wallets, and won’t deny that demonetization has sped up the journey,” she explained.

While she spoke about how increasing digital transactions collectively provides a large opportunity in the fintech sectors, ITC Food Business divisional chairman Hemant Malik, also spoke about e-commerce and digitization, while acknowledging the evolution of Goafest. “We are the only carbon positive company in the world.” He also spoke about the shift from hierarchical collectivist culture to individualistic.

He also acknowledged another brand- Patanjali, which he said to a roomful of laughter ‘had eaten into everybody’s business’. What else could have a better introduction to the next speaker, Patanjali CEO and MD Acharya Balkrishna. In his dhoti, kurta style his session started and ended with resounding applause, laughter and standing ovation. “If you learn to applaud yourself sometimes, the world will learn to applaud you.” True that!

He ended with the message that truly summarized the ethos of day 1. “The nation is ours, the children are ours, the life is ours. We must take care of it ourselves. Always remember, for the world India is just a market place; for us it’s our home.”

It was a great day for Make In India, and a greater day for Goafest. After a power-packed, standing ovation leading to the end of day 1 in a full house, Goafest day 1 proved that the number of delegates keeps increasing exponentially every year, and this year is no different.

If day 1 was anything to go by, day 2 promises to be an even bigger blockbuster.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb_0.jpg?itok=G63DIUQ2
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb.jpg?itok=V76llqgU
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/IndiaMART.jpg?itok=ZnxM2Egj
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Volvo_India.jpg?itok=dBf4gYiI
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/ipsos.jpg?itok=OAZdRQuG
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/image.jpg?itok=UfcgYA5h
RPG Group's new campaign speaks about happiness within & outside the organisation

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a campaign featuring four films with its brand tagline ‘Hello Happiness’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/Untitled-1.jpg?itok=4xYHwWtT
Nihar Naturals celebrates progressive, strong women

Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/rijiesh.jpg?itok=u3xM75AP
Payback appoints Rijish Raghavan as COO

Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/cadbury.jpg?itok=-SpW6lfg
Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes

Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories