MAM

Goafest 2011: Creative ABBY shortlist declared

MUMBAI: The Creative ABBY shortlists have been announced for the three categories - film, print and interactive digital advertising.


In the print category, 281 entries have been shortlisted, while the film and interactive digital categories have shortlisted 105 and 65 entries respectively.


Ogilvy India has 34 shortlisted entries in the category. The entries include Vodafone (Sanctuary Sinful Collection, Sanctuary Magic Beans), Pictionary campaign for Mattel Toys, Sour Marbels, and Pond‘s, among others.
 
With 83 entries in the print category, Mudra has the maximum shortlists.


Ogilvy has emerged as a leader in the film category with 34 shortlists for campaigns such as BlackBerry Boys, Vodafone Delights, Zoozoo, adidas, and the shadow campaign for Madhya Pradesh Tourism.


In the Interactive Digital Advertising category, Webchutney has eight shortlists with Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).


Also, in the print categories, Ogilvy India has 34, while McCann Erickson has 24 shortlisted entries.


The other agencies include JWT India (20 shortlists), Creativeland Asia (17 shortlists), Bates 141 (17 shortlists), Out of the Box (12 shortlists), Grey (ten shortlists), Contract Advertising (nine shortlists), Euro RSCG (seven shortlists), ideas@work (six shortlists), Rediffusion Y&R (six shortlists), Umbrella Design (four shortlists), Alok Nanda and Company Communication (four shortlists), Eleven Brandworks (three shortlists) and RK Swamy BBDO (two shortlists). 
 
In the Film category, Ogilvy has emerged as the leader with 34 shortlisted entries. Campaigns such as BlackBerry Boys, Vodafone Delights and the Zoozoo, Aegon Religare Life Insurance, adidas and the shadow campaign for Madhya Pradesh Tourism have got the agency the highest number of entries.


JWT is the next agency in line with 12 shortlists for various campaigns including the Airtel Mobile re-branding campaign and Airtel DTH‘s regional language pack campaign.
Creativeland Asia follows closely with nine shortlisted entries for works such as Frooti, the Aborigine campaign for LMN and the Fight Hunger, Fight Evil film for Hippo Baked Munchies feature among the shortlists.


The other agencies in the race are McCann Erickson‘s entries (eight shortlists), Bates 141 (six shortlists), Mudra (five shortlists), Contract Advertising (five shortlists), DraftFCB Ulka‘s (five shortlists), Leo Burnett (four shortlists), Capital Advertising (four shortlists), RK Swamy BBDO (three shortlists), ideas@work (three shortlists), Meridian (three shortlists), and Grey (two shortlists). Rediffusion Y&R and Stark Communications have one entry shortlisted each.


The Interactive Digital Advertising category has witnessed a very close race, with almost all agencies lagging by very short margins.


Webchutney has received the highest eight entries shortlisted for Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).


Mudra closely follows Webchutney with seven shortlisted entries. The campaigns shortlisted are Idea Cellular (Idea Roadie Mobile Challenge 3.0, Idea Language Barrier and Use Mobile Save Paper), and Volkswagen (Innovation for Everyone) among others.


Hungama Digital Media has fetched six shortlists for campaigns such as PepsiCo‘s 7UP (You click, I dance), and Tata Sky+ DTH (Tata Sky+ Mobile Access).


Interface Communications has five shortlisted entries in the category that include Mahindra Blues (www.mahindrablues.com), Tata Docomo (Tata Docomo 3G Life - The Day the Web got 3x slow and The Day YouTube got real slow, and Tata Docomo - a million fans monetised), and Kamasutra (Lounge).
 
The list of other agencies include JWT India (four shortlists), BC Web Wise (four shortlists), Law & Kenneth Digital (three shortlists), Interface Business Solutions (three shortlists), Interactive Avenues (two shortlists), D‘Zine Garage (two shortlists), Ogilvyone Worldwide (two shortlists), Indigo Consulting (two shortlists), UFO Digital (two shortlists), Mindshare (two shortlists), Creativeland Asia (one shortlist), Maxus India (one shortlist), Quasar Media (one shortlist), Jack In The Box (one shortlist), Pinstorm (one shortlist), Resultrix (one shortlist), and Grandmother India Design (one shortlist).


Last week, the Media ABBY shortlists were announced, which had 133 entries shortlisted. Maxus is leading the pack with 33 shortlisted entries, followed by Mindshare and Lodestar UM with 19 entries each, and Mudra Max with 16 entries.


The other agencies on the list include names such as Mediacom (11 shortlists), Creativeland Asia (five shortlists), OMD (four shortlists), Madison Media Infinity 1 (four shortlists), Madison Media Plus (four shortlists), MEC India (three shortlists), McCann Worldgroup (two shortlists), Percept Media (two shortlists), Mates Madison (two shortlists), RK Swamy Media Group (two shortlists), Isobar (two shortlists), Dialog Factory (two shortlists), while Starcom Worldwide, Lintas Media Group and TELiBrahma Convergent Communication have one shortlisted entry each.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/adobe1_0.jpg?itok=0lyin4JS
Adobe Cloud will manage ads across TV & digital formats

MUMBAI: Adobe has unveiled its new Adobe Advertising Cloud, the industry's first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/keshav%20%281%29.jpg?itok=nUdVEbhl
Brandttitude analytics will help understand customer behaviour & identify buying pattern

WNS Limited, a leading provider of global Business Process Management (BPM) services, has announced the launch of WNS BrandttitudeTM - a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/tata%20%281%29.jpg?itok=aKRtixQr
Tata Capital launches profile-based under-Rs 15 lac loan app

A Tata app uses a highly sophisticated algorithm to evaluate financial and alternate data for detailed credit analysis – ‘myScore’ and is completely paperless mobile application which provides instant loan offer using end-to-end loan application within five minutes! The myLoan app is available on...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/nitti%20%281%29.jpg?itok=4lQ_Giq_
NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Alia-Bhatt.jpg?itok=s3RV8akR
Gionee unveils campaign by Mullen Lintas

MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/oppo-deepika.jpg?itok=nE3rlV_2
Oppo launches F3 Plus, kickstarting 'group selfie' trend

MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/inside.jpg?itok=HQIeD6UD
Biggest advertisers on television during first eleven weeks of 2017

BENGALURU: The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first eleven weeks of 2017. The biggest TV advertising genre is of course a cliché – the FMCG genre followed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/vivo-ipl17.jpg?itok=iNCfLrxt
Don't miss a single Hot IPL moment

MUMBAI: Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/fastrack2.jpg?itok=arKksj7y
Fastrack signs multi-year partnership with The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories