MUMBAI: The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) will host the 2010 Goafest from 8-10 April.

The festival, now in its fifth year, will play on the theme ‘Survival of the Freshest‘.
 
Says Goafest 2010 chairman and JWT CEO Colvyn Harris, "Goafest has grown into a multifaceted convention for the Indian advertising industry. This year‘s theme is set in the context of fast-evolving technological trends, where advertisers are being challenged to use clutter-breaking ideas and media. The eminent panel of judges will reward those who have risen successfully to the challenge and worked towards greater brand-building in the country." 
 
Adds Industry Leadership Conclave chairman Sam Balsara, "After growing at nearly 20 per cent year on year for five years, the advertising market dipped in 2009 by as much as 10 per cent. It‘s time to grow now and make up for lost time with sharp strategies and plans to develop brands, markets, creativity, media markets and research." 
 
A Business Conclave will precede Goafest on 8 April at 3 pm where CEOs will introspect, debate, define and arrive at plans to achieve scorching growth rates. The next two days will focus on the knowledge and learning seminars, the Media Abby Awards (9 April) and the Creative Abby Awards (10 April).