MAM

GMR Sports signs up flagbearers to boost IPL team

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/02/IPL_0.jpg?itok=xM7Hpw3H

MUMBAI: IPL franchise Delhi Daredevils, which did not have a good outing in the previous edition of the event, today unveiled its plans to engage with fans by signing on four flagbearers of daredevilry as Delhi Daredevils Supefans.

India’s only IronMan athlete Anuradha Vaidyanathan, the youngest Indian climber to summit three peaks beyond 8000m including Mount Everest, Arjun Vajpai, India’s only ultramarathon runner Arun Bhardwaj and the only Indian woman to ski her way to South Pole and Reena Kaushal Dharmshaktu were presented the Delhi Daredevils Supefans badge by GMR Sports Chairman Mr. Kiran K Grandhi.

GMR Sports head marketing Hemant Dua said the Superfans exhibit a similar Dare-to-Succeed approach to their respective pursuits as the Delhi Daredevils cricketers. “Daredevilry is an attitude that is developed over time and not an act of impulse. We want to showcase the fact that everyone can be a daredevil no matter which walk of life one is in. Our Superfans encompass a diverse range – from a housewife to a student, from a Government employee to an entrepreneur – but they all bound by the common thread of daredevilry.”

Dua elaborated on plans to connect with the entire spectrum of people in the region. “Our marketing campaign for the year will revolve around the banter between our cricketers and our diehard fans, through these Superfans,” he said. “These wonderful flagbearers of daredevilry will also take part in road shows through the year to inculcate this spirit among the people of the National Capital Region of Delhi. The Delhi Daredevils team belongs to this amazing city and wants to contribute to its overall development as a world class city.”

GMR Sports Head (Cricket) and Delhi Daredevils Mentor TA Sekar said that the players would benefit from an interaction with the four Super Fans. “Cricketers have always admired achievers from other walks of life. The Delhi Daredevils squad will draw from the experiences of the Super Fans and be able to imbibe some of the learning into their own approach to life in general and their cricket in particular”.

The four Super Fans expressed delight at being inducted into the Delhi Daredevils fold. Anuradha Vaidyanathan said speed is something that she could not live without – like the pace bowler Umesh Yadav. “Just like the Delhi Daredevils team, I love beating stereotypes black and blue,” she said. Teenager Arjun Vajpai said he enjoys watching the Daredevils as much as he love climbing. “I am proud of the Delhi Daredevils and I cheer for the team with the same passion that took to me the summit of Mount Everest,” he said.

Bhardwaj said that he would not miss tracking a Delhi Daredevils game. “I love watching its batsmen hit the ball out of the ground,” he said. Reena Kaushal Dharmshaktu sees similarities in her adventures to Virender Sehwag. “My passion for mountaineering is like what he has for his batting. My tryst with skiing is like his penchant to bowl as well,” she said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/rajiv.jpg?itok=gbuyOtMO
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/arpila.jpg?itok=Ea7gQg73
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/mentos.jpg?itok=_nB6UHxV
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rising.jpg?itok=wfrpl5-l
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories