Globus ropes in Social Wavelength

Globus ropes in Social Wavelength

MUMBAI: Globus, Rajan Raheja Group’s chain of retail stores, has brought on board Social Wavelength to handle the social media communication duties. The retailer zeroed in on the agency after a multi-agency pitch and evaluation.

Globus plans to leverage the social media platform to enhance its brand while using social interactions to gain better insights into consumer behaviour. The retailer also plans to facilitate co-creation of products through a planned 360-degree communications perspective that involves building pages on social networks, mobile apps and other social utilities.

Globus managing director Vinay Nadkarni said, “We are a pan India youth fashion brand with a very active customer base in the 16-24 age bracket. This audience is very active on social networking site and hence, we have identified social media as a key business driver for our brand.”

Social Wavelength joint CEO Hareesh Tibrewala said, “We are delighted with our association with Globus, one of India’s leaders in fashion retail. We are sure social media will play a significant role in customer engagement for Globus.”