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Gits talks about being food ready this festive season

The campaign hinges on being all time guest ready with delectable festive food.

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MUMBAI: Gits Food, the pioneer in convenience foods in the country, has launched its latest campaign ahead of the festive season.

Conceptualised by Lowe Lintas, the campaign will encompass a series of heartwarming videos. The campaign also unveils the new packaging of the brand.

The campaign hinges on a common situation faced during the festive season – being all time guest ready with delectable festive food. Gits anticipates this and offers the perfect solution with its delicious and authentic quality products. The campaign delivers in a truly touching and humorous fashion, the ease of making Gits desserts, thereby inspiring viewers to whip up all-time favourite festive desserts in 3 easy steps.

Gits Foods director of sales and marketing Sahil Gilani adds, “We are thrilled to unveil our new campaign. Festivals like Diwali are about togetherness and we believe that times like these are to be thoroughly enjoyed with family and friends, without spending too much time in the kitchen. Since 1963 Gits has been a silent partner in preparing delicious homemade sweets within minutes. The objective of our campaign is to reinstate that Gits has always got your back. Our mixes merely bring to life the magic of your hand made desserts.”

Commenting on the new packaging of the brand, he goes on to explain, “The new packaging has been designed keeping in mind today’s ever evolving audience. It is reflective of Gits moving ahead to a modern era while keeping its core promise of quality and convenience intact. This has been a major step in augmenting the brand architecture since this is being done for the first time in almost a decade. We have incorporated several new trends such as informative clean labeling, usage of natural and human elements into the pack shots. Moreover, we have even tweaked our logo, brand positioning and colors on our packs”

The TVC for the campaign was launched on 30 September, during the premier of Marathi Movie ‘Gulabjaam’, for which Gits was the title sponsor. It is interesting to note how the title of the movie coincided with one of Gits’ all-time favourite desserts!

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