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Gitanjali Group ropes in Sharmila Tagore and Soha Ali Khan as brand ambassadors

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MUMBAI: The Gitanjali Group has roped in Sharmila Tagore and Soha Ali Khan as the brand ambassador for its ‘Nizam Collection‘.

The new collection boasts of exquisite jewellery crafted in classic gold and set with uncut diamonds and coloured stones, inspired by the rich cultural heritage of the golden era in the history of Indian art, craft and culture during the Mughal, Rajput and Nizam periods.

The group also unveiled its new campaign with the mother-daughter duo of the royal Pataudi family.
 
The new campaign captures the essence of the brand symbolising luxury, class and exclusivity with each exquisite piece. The TV commercial showcases how Nizam jewellery, known to make the wearer feel like a Royal Princess, seduces a modern day girl to bring out the lady in her.

It involves an interaction between the mother and daughter while they are dressing up for an important family occasion. Khan, who at first dismisses the traditional attire, converts herself to that look and the campaign captures those moments of transformation and transition that she goes through from being a modern looking girl to emerging as a royal princess as she adorns herself with Nizam jewellery.

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