MAM

GfK to continue as ratings measurement agency in Germany

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: The Arbeitsgemeinschaft Fernsehforschung (AGF), the partnership of the TV stations ARD, ProSiebenSat.1, RTL Media Group Germany and ZDF, has commissioned GfK to continue monitoring TV viewing in Germany, initially until 2018.

The contracts are worth around ?130 million.

TV usage in German households will be measured via a panel of 5,000 reporting households using the GfK TC score measurement device, which will be supplemented by the GfK UMX measurement technology based on the principle of audio-matching. These data will be made available to TV stations, their advertising sales organisations, media agencies and advertisers every single day.

In addition to the introduction of the supplementary measurement technology GfK UMX, the system includes further innovations, which future-proof television audience measurement in Germany.

For example, by doing away with conurbations ? also West Berlin and East Berlin have now been com-bined as Berlin ? the regional distribution of the panel households has been optimised. The process for recruiting households to replace those that leave the panel is adjusted to reflect the diverging options for receiving TV.

Households and those who inhabit them now have the option of recording their changing personal characteristics online. The measurement of TV consumption in IPTV households was also introduced a few months ago.

The absolute anonymity of the panel members, the highest data security and the quality of the audience share and market share determining the German TV market remain central to the operation of the system. GfK has been operating the TV research system in Germany for the AGF since 1985 and this is consequently the sixth successive contractual period.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Kiran_Khalap.jpg?itok=y7y4Qxq5
Chlorophyll launches offerings to bridge brand creation and execution gap

End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, “As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/dinesh.jpg?itok=5F0_AlCk
Dinesh Swamy joins iProspect India as NCD

iProspect India, the digital agency of Dentsu Aegis Network recently announced Dinesh Swamy as national creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/BBDO.jpg?itok=YWksQz9r
BBDO India appoints Edward Gunn as head of planning Mumbai

BBDO India has appointed Edward Gunn as head of planning for its Mumbai office. Gunn moved to India in 2017 as director at DDB Mudra Group. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/signpost_1.jpg?itok=cu9GGOG1
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday,...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ptretty.jpg?itok=NFjlGmRT
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/yes.jpg?itok=NOIa-CXa
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/aegon.jpg?itok=or6dS9q8
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/wat.jpg?itok=58eoDB8C
Artemis Hospitals, WATConsult highlight the importance of pledging organs

Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/gold.jpg?itok=L3yRKJeg
BookMyShow releases ad for I-day release ‘Gold’

BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh’s triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories