Getty Images appoints Visage Media Services as its Indian subcontinent representative

MUMBAI: Getty Images, the imagery company, has signed an agreement with Visage Media Services to exclusively represent Getty Images creative collections in India, Sri Lanka, Bangladesh, Pakistan, Bhutan, Nepal and Maldives. This agreement according to Getty Images marks the beginning of a new era for access to high quality photagraphy in India.

Previously, the Getty Images collections had been available to clients in these markets from the Getty Images Singapore office.

"A key focus for us this year is accelerating international growth particularly in non-English speaking markets," said Getty Images VP agents and emerging markets Andrew Booth, "With this in mind, we have been looking carefully at our strategy for India. As one of the top 20 countries worldwide by advertising expenditure and one of the top 10 highest growth countries worldwide, India‘s strategic importance and potential is a great long-term opportunity for Getty Images, so it was key that we built our presence in this market."

The company also stated that the best way to do this was to partner with a local company, and expressed their confidence levels about Visage Media Services who they believe would drive their business forward in this region.

There are also plans in place for the Visage team to build local content for India, working with the creative team from Getty Images to create imagery that meets clients‘ local and international requirements.

"We are delighted to partner with Getty Images," says Visage Media Services CEO Srini Kilambi. "We feel confident that offering creative clients in the Indian region the opportunity to license the world‘s most comprehensive collection of quality imagery from a local partner will make their job far easier."

Visage Media Services will license all Getty Images creative stills collections, including the award-winning collection Stone, along with The Image Bank, Taxi and Photodisc.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories