MUMBAI: General Mills has launched a new TVC for its Pillsbury Atta brand, created by advertising agency Saatchi & Saatchi. 
 
Says Saatchi & Saatchi India creative head Ramanuj Sastry, "This campaign is in line with the Saatchi Lovemark philosophy - to create great brands that inspire love and respect. We are really excited about this campaign and believe that it takes the brand and category forward…with a simple yet memorable campaign." 
 
The film has been produced by Fingerprint Films.