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GECs gain as IPL play continues

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MUMBAI: After a three-week lull, the top three channels in the Hindi general entertainment genre have seen a boost in their viewership despite the Indian Premier League.

As per TAM data for week ended 30 April, Star Plus, Colors and Zee TV have added a few GRPs (gross rating points) to their respective kitties. However, barring them, all the other channels have lost their share.

 

Star Plus maintained its lead in the genre by adding 34 GRPs to its last week tally. The channel clocked 334 GRPs (300 GRPs in the previous week).

Colors also added five GRPs and closed the week with 232 GRPs (from 227 GRPs). Zee TV clocked 208 GRPs in the week, up from 193 GRPs in the trailing week.

 

Meanwhile, Sony Entertainment Television (Set) and sister channel Sab are in close fight. While Set dropped to 139 GRPs (from 145), Sab clocked in 138 GRPs (last week 139).

 

Imagine TV clocked 59 GRPs (from 61 GRPs) in the week and remained at the sixth place while Star One and Sahara One got 30 GRPs (last week 30) and 25 GRPs (last week 29), according to Tam data.

 

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