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GEC battle: Sony, Colors, Zee heat up competition for 2nd spot

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MUMBAI: There is no business like Hindi GEC (general entertainment channel) business. Just when media pundits were expecting some stability in the Hindi GEC order, the battle has started brewing, again. But this time for the second spot.

While Star Plus continues to lead the genre, albeit losing a few GRPs (gross rating points) per week, the race for the second spot is up for grabs.

The last seven months has seen Sony Entertainment Television (Set) and Colors locked in a see-saw battle, with Zee TV watching on the sidelines. But for the week ended 25 February, Zee TV toppled Colors to regain the No. 3 spot.

Now though Colors is back to No. 3, the difference between Set, Colors and Zee is that of one and five GRPS respectively, as per TAM data for the week ended 3 March (C&S, 4+, HSM).

Set closed the week with 212 GRPs, after losing 15 GRPs from the previous week. Colors, after adding 11 GRPs, ended the week with 211 GRPs.

Zee TV, though, is back in the race, even if it has slipped to No. 4 again by losing 16 GRPs. It closed the week with 206 GRPs.

Star Plus remained on top with 259 GRPs, shedding 20 GRPs. In the prior week before that, it had lost 19 GRPs.

Sab, meanwhile, remained at No. 5 with 131 GRPS in its kitty (last week 134).

Life OK added 6 GRPs to end the week with 87 GRPs (last week 81).

Imagine TV closed with 65 GRPs (last week 63), while Sahara One lost 8 GRPs to end the week with 45 GRPs (last week 53), according to TAM data.

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