MUMBAI: Rediffusion Y&R has appointed Gautam Talwar as executive VP of new business development and special projects.

Based in Mumbai, Talwar will report to Group CEO Mahesh Chauhan.

Prior to Rediffusion Y&R, Talwar was with Kaleidoscope Entertainment as creative and business head.
 
Chauhan said, "Talwar brings along vast experience on various aspects of advertising. With our new structure in place and our ultimate goal in focus, it was the perfect opportunity to hire someone dynamic to lead our new business development team. I am confident of his strong business acumen and intellectual resources which will help support our growth and will add value to our business."

Talwar added, "It is a pleasure to be associated with Rediffusion Y&R. It is an opportunity for me to apply my learnings in the advertising, mobile and entertainment space within the agency construct and hopefully create newer business models for Rediffusion Group."
 
Talwar comes with over a decade of experience in the advertising and entertainment space.

He started his career with Grey and serviced businesses like Johnson & Johnson, Diageo, Elf, Akai and Cadbury Schweppes amongst others. He then moved to Ammirati Puris Lintas where he serviced the Unilever hair franchise before becoming the strategic planner on Fair & Lovely and PSI (Population services International) for whom he developed the Balbir Pasha campaign. He then moved to handle the Unilever business for Lowe for the MENA (Middle East and North Africa) region.
 
He joined Kaleidoscope Entertainment in 2006 where he set up the mobile content division of the company while also executive producing two full length feature films. At Kaleidoscope, he was responsible for setting up the mobile content division and was also instrumental in developing original concepts and video content for the mobile space.