Gautam Gambhir is brand ambassador of Beverly Hills Polo Club

NEW DELHI: Cricketer Gautam Gambhir is the brand ambassador for Beverly Hills Polo Club, the well known International brand in casual fashion.

Signing on Gambhir highlights BHPC’s commitment to become a dominant brand in the youth category.

Gambhir will be integrated into BHPC’s programmes in India and will be leveraged through multi-faceted marketing initiatives, including, consumer promotions, online support, store launches and public relations to endorse BHPC’s trendy and casual fashion apparels and accessories.

RPG Enterprises Vice Chairman Sanjiv Goenka said: “Gambhir is one of the most promising players in the Indian cricket fraternity today. He is a perfect fit for our brand as he personifies the style, energy, confidence, contemporariness and versatility which are core attributes of Beverly Hills Polo Club. Having established ourselves in the field of fashion and lifestyle, Beverly Hills Polo Club is now poised to scale new heights with this association”.

Talking about his association, Gambhir said, "BHPC‘s wide collection of apparel and accessories is a perfect match with my personality and reflects my preference for refined comfort and stylish elegance. The collection is exclusive, has a global feel with its Californian intonation and contemporary style. Hence a perfect fit for today‘s fashion forward youth."

The event also witnessed a fashion show where the newly appointed brand ambassador Gambhir walked the ramp with popular models like Joey Mathews, Krishna Somani, Amanpreet Wahi, Aanchal Oberoi and others, showcasing the extensive collection from the BHPC portfolio.

Beverly Hills Polo Club, an exclusive tie–up with the retailing arm of RPG Enterprises, Spencer’s Retail Ltd., is strategically developed by Spencer’s for the Indian Market with a focus on making international fashion more affordable. The product range for the Indian market currently consists of: iconic graphic T-Shirts, Polo Shirts and Jeans, plus Fashion Accessories, Bags, Wallets, Eyewear, Fragrances, Caps and Watches for Men and Women. Currently BHPC operates 14 standalone stores in Delhi/NCR region, Mumbai and Punjab.

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