MUMBAI: MS&LGroup, the PR and Events networks, today announced the appointment of Gaurav Mishra as director of digital and social media for the Asia Region. He will be based in New Delhi.
Mishra served as CEO and co-founder of 2020Social, one of India‘s social media consulting firms. Previously, Mishra held senior marketing roles at Tata Group, led research on social media trends in the BRIC countries and has written several book chapters on the topic. His blog is recognized amongst the top 150 marketing blogs globally, as per the AdAge Power150 rankings.
Publicis Groupe announced last Friday the acquisition of a majority stake in 2020Social, which will be aligned under the newly established MS&LGroup India brand. In his regional role, Mishra will continue to work with 2020Social, as well as 20:20 MEDIA and Hanmer MS&L, the two other agencies under the MS&LGroup India brand.
Mishra will focus on building capability in social media marketing and online reputation management across all Asian offices. He will work closely with the director of digital for MS&LGroup Europe, and the MS&LGroup digital team in North America.
Josh Shapiro, who served as Asia Director of Digital will work with Mishra and remain a senior counselor to clients. Mishra‘s role will include building external partnerships and collaborating with Publicis Groupe sister agencies such as VivaKi, Leo Burnett, Saatchi & Saatchi and Publicis Worldwide.
MS&LGroup Asia has clients in digital communications in India, Beijing, Hong Kong, Singapore, Seoul and Tokyo. This team has executed campaigns ranging from high-profile online crisis to consumer and community engagement and B2B programs for The Coca-Cola Company, Volkswagen, and Samsung.
MS&LGroup Asia president Glenn Osaki remarked, "Our staff and clients are looking forward to learning from his insights and delivering campaigns with the greatest impact. With Gaurav‘s passion, our region will accelerate its plans over the next two years to achieve this ambitious goal."
Mishra commented," I look forward to helping our clients to benefit. Asia represents a fast growing group of social media users, and the imperative for brands to engage in and host social media conversations has never been stronger."
