Gatsby launches its new TVC for its hair styling product

MUMBAI: The newly launched hair styling product ‘Gatsby Water Gloss‘ has come up with a new TVC staring actor Varun Dhawan. The TV commercial has been conceptualised by Dentsu Creative Impact.

The 45 seconds commercial showcases the brand ambassador Varun Dhawan in different roles where he is seen jumping from the helicopter, fighting in a war, talking to his blind mother and dancing on a train‘s rooftop repeating the same dialogue in all the scene ‘Hero ke baal kabhi kharab nahi hotey.‘

The ad film has been directed by Anurag Basu and produced by Fullmoon Productions.

On entering India and expanding the presence of the hair grooming brand in India, Mandom India marketing head Takayuki Enomoto said, "We are all very excited about launching Gatsby Water Gloss in India and starting our marketing activities in full swing with our brand ambassador Varun Dhawan. We plan to cultivate a ‘hair styling culture‘ in India. We are looking forward to influencing young men through Varun and expect this association to boost the brand‘s visibility in India with the help of our creative partner Dentsu Creative Impact."

According to the Dentsu Creative Impact national creative director Harish Arora said, "The objective of the TVC was to emphasis on the benefits of the product which gives instant styling and strong holding power. We have used some Bollywood scenes in this commercial to make this ad more interesting. Glamour and beauty is a big thing in Bollywood that is the reason that the hero always looks ‘perfect‘- in any situation. The hero will always look like a million dollars. This is where our idea came from. We decided to showcase that even in extreme situations; a hero‘s hairstyle never gets messed up. The reason is Gatsby Hyper Solid.

When asked about Varun Dhawan being roped in for the ad, Arora added, "We wanted to approach a talented and a new face who can represent the youth and who could have been a better choice than Varun Dhawan."

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