Garnier Deo goes OOH with Primesite

MUMBAI: Primesite, Mudra Max‘s out-of-home solutions unit, has recently unveiled the latest range of antiperspirants for men by Garnier, a part of world‘s largest cosmetic company L‘Oreal.
The Garnier Mineral Deodorant range for men is an extension of Garnier MEN and is endorsed by Bollywood actor John Abraham.

Primesite has now come up with an engaging creative in the outdoor space for its client Garnier. The task in hand was to execute an impactful creative idea that simultaneously brought alive the launch of Garnier Deodorants, a new range of antiperspirants designed to give 48-hour protection from sweat and odour, thus promising long lasting freshness. ‘Now life?no sweat‘ is the main idea conveyed through the OOH campaign.
The campaign had kicked off on 13 June. The creative uses hoardings, mall branding, airport pillars, cantilever with cut-outs and bus shelters with block-out, at locations such as Kolkata metro, Delhi metro. They also include drop downs which help in strategically extending the mass media communication in the OOH space. Nearly 100 sites across four cities - Mumbai, Delhi, Bangalore, Chennai and Kolkata have implemented these ideas.

While being simple and sticking to the brand message, Primesite has also brought innovation through blockouts for backlit cantilevers and bus shelters comprising cast iron columns and glazing panels giving a contemporary style and look to the shelter. They have also made use of pillar branding at Security Hold Area for departures and conveyor belts at airport‘s arrival.
Sr. VP. Primesite Mandeep Malhotra said, "We were given the brief to implement a ‘hatke‘ innovation on a large format in top cities. We thus reached the target audience in an engaging manner that clearly stood out amidst the crowd and made its presence felt."

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories