Garnier Deo goes OOH with Primesite

MUMBAI: Primesite, Mudra Max‘s out-of-home solutions unit, has recently unveiled the latest range of antiperspirants for men by Garnier, a part of world‘s largest cosmetic company L‘Oreal.
The Garnier Mineral Deodorant range for men is an extension of Garnier MEN and is endorsed by Bollywood actor John Abraham.

Primesite has now come up with an engaging creative in the outdoor space for its client Garnier. The task in hand was to execute an impactful creative idea that simultaneously brought alive the launch of Garnier Deodorants, a new range of antiperspirants designed to give 48-hour protection from sweat and odour, thus promising long lasting freshness. ‘Now life…no sweat‘ is the main idea conveyed through the OOH campaign.
The campaign had kicked off on 13 June. The creative uses hoardings, mall branding, airport pillars, cantilever with cut-outs and bus shelters with block-out, at locations such as Kolkata metro, Delhi metro. They also include drop downs which help in strategically extending the mass media communication in the OOH space. Nearly 100 sites across four cities - Mumbai, Delhi, Bangalore, Chennai and Kolkata have implemented these ideas.

While being simple and sticking to the brand message, Primesite has also brought innovation through blockouts for backlit cantilevers and bus shelters comprising cast iron columns and glazing panels giving a contemporary style and look to the shelter. They have also made use of pillar branding at Security Hold Area for departures and conveyor belts at airport‘s arrival.
Sr. VP. Primesite Mandeep Malhotra said, "We were given the brief to implement a ‘hatke‘ innovation on a large format in top cities. We thus reached the target audience in an engaging manner that clearly stood out amidst the crowd and made its presence felt."

Latest Reads
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories