MUMBAI: Marketing services agency G2rams has won the Reebok Zigtech account for consumer connect initiatives.

G2rams‘ mandate is to create activations for the latest running shoes of Reebok.

The company is creating ‘Reezig Activity Circuits‘ for Zigitech at gymnasiums and malls across Delhi, Mumbai and Bangalore. In this BTL (below the line) activity, customers get first hand experience of the product.

The activity allows customers to complete a specially designed activity module, ‘the Reebok Energy Circuit‘ wearing the Zigtech shoes.

G2rams MD Sameer Mutreja said, "The activity allows the unique Zigtech brand to connect with its audience and allow them to touch, wear and ‘test‘ the shoe itself. It will give consumers the opportunity to compare Zigtech with a regular running shoe and impress the wearer with the technology‘s ability to reduce stress, wear and tear in the user‘s musculature in lower legs."